It isn’t easy to find a job, especially when you don’t know where to look and the same holds true for online businesses. Each client is just like interviewing for a new job. You have to seek out the opportunity, convince them to choose you, do the job and get paid. While there is a world of opportunities, education and resources available to you as you venture out seeking these “jobs”, there are some basic, fundamental rules that you’ll want to follow. In this article, we’ll cover some of those fundamentals for winning the clients of your dreams for your online business.

Ever hear the term, “Dress for the job you want, not the one you have”? When you have a home based or a businessonline, it’s often tempting to go through all the motions in your most casual, comfy clothes. At some point though, you’ll need to meet with clients, network in person, even video conference with other professional adults. On these occasions, it’s time to ditch the sweatpants and present yourself as the professional you want to be. The best advice is to ‘dress as a boss’. Go into every situation dressed as if you are the boss of the person you’re meeting.  This can be a great way to stand apart from the pack in any interview setting, and shows you are serious about winning that client or job.

If you are confused as to what you should wear on your interview, always err on the side of caution. This means that you should always dress to impress, with conservative, professional attire. Not only will you look more presentable, but you will feel more in tune and confident when you meet your interviewer.

Video conferencing is a powerful tool for the online business (and yes, you should wear pants/skirt for your meeting, even if you think they can’t be When video conferencing, be mindful of what is behind you and what can be heard on your microphone. Distracting items will cost you time and impression. Barking dogs and a daycare fight is going to do you no favors when it comes to building your online business, so plan your space ahead of time so that you can have a quiet, uninterrupted meeting with no distractions.

Be mindful of lighting. The value of a video conference is that face to face connection, a major trust builder, so be sure your face can be seen well. That usually means a strong light source placed behind your camera so that you are facing it. A computer monitor is simply not enough light so don’t treat it like one!

Periodically evaluate the quality of your presentation materials. Are they looking dated? Do they contain the most current information? Is the artwork or printing fuzzy? If it’s time to upgrade, don’t wait, whether it’s webspace, brochure or business card. These are the items that open the doors to new business and they are setting the tone for people who don’t know you. Be sure that you’re putting your best foot forward!

Recognize that time is the one thing you can’t get more of. While it’s often tempting to take any and all clients, if you become maxed on your time, how will you be able to prospect for the best opportunities? This is especially true for startup home based and online businesses as they need the quick cash to establish themselves. Be selective when accepting jobs and make sure that you leave time to continue to prospect for new clients or you may find yourself in a situation where you are relying on a bad client that suddenly cuts you off, then your company is left without an income stream. Always be looking down the line and keeping “hooks in the water”.

Are you using an email address or social media presence that should be kept just among your friends? Funny, sarcastic, political or religious names and profiles should be kept far from your online business clients unless those items ARE your business. Do not give reasons for people to find personal differences with you, always keep it about your business and focus on only your business offerings, even with things like the name of your email. isn’t going to win over a lot of clients. Use your own domain name whenever possible (instead of generic portal mailboxes like gmail, hotmail or yahoo), like That’s a far more professional approach, brands your emails with your domain name and lets clients know you are ready to talk business.

Preparing for the client that you want is the first step and I hope these tips above can help you set that stage. Stay tuned for more articles and tips on expanding out on this foundation to win the clients that you want for your online business or home based business.

As always, please feel free to join me on my social pages to ask your questions or simply to say hello!

Mark Thomas
Mark Thomas

I'm Mark Thomas, Internet Entrepreneur, Aussie, coffee lover and dad! Join me for talk on home based business and doing business online!

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