The first question I’m usually asked about running a business on line is how to make money with it with so much competition for attention and the seemingly endless technologies that go along with it. Like any small business, whether it be an online business, a home based business or even a traditional business has some basic marketing rules to follow.
Running an online, home based business has many advantages, like low overhead, the ability to sell from anywhere, to anyone, anywhere but also some disadvantages as well. This is particularly true if you are brand new to the world of running a business on line. Doing some homework can help you avoid some common mistakes home business owners make. These tips can help your home business grow.
The number one rule: Talk about your on line business! Simply existing is not enough with today’s businesses online. If you don’t want to talk about it, you should expect that no one else will either.
Tell your customers on page one of your website, why they should purchase your products or services. Tell them about the benefits and any attractive features; don’t bury that information on inner pages. Your customers need to think, first and foremost, that it is smarter to buy from you instead of your competitors. So start with those reasons right up front and build upon them.
Make sure to put the name of your home or online business (and the url to your website) in the signature of every email that you send out. Also, do the same on any blogs, social media or message boards that you actively post on. People who like what you have to say will be likely to follow those links to learn more about you, giving you the additional opportunity to sell.
Assemble a profile of your typical customer. How much money do they make? Where do they live and work, and what are their needs? How old are they and do they have children? Identify them, figure out where they shop, then get your products into those locations, whether that is online or off. For instance, if your market is parents, try organizing a fundraiser program with local schools, allowing the school or organization to keep a portion of the sales. The idea is to be seen by your target audience, putting your business into the stream of thought.
It is important to have a recognizable logo. Your business depends on its image, so a cohesive, simplistic logo will help your customers remember your business name and its objective. This logo should be simple enough to print on buttons as well as being easy to make out on your website banner. The more your business sticks to a theme, the better. Be consistent with your branding, use the same logo and perhaps even tagline everywhere you promote your business online or off!
Increase visitors by offering a free product or sample on your home business website. The free product can be anything from a shipped free sample to a relevant information specific to your business field. Your customers will appreciate a freebie and be more likely to check out the rest of your website, too.
Always be the better person. You should never, ever talk down your competition. It not only looks petty but it brings your competitors name into the conversation and promotes a comparison, even if the customer wasn’t even considering the competitor! If you put energy into discussing a competitor, the customer will automatically think they need to consider that competitor too. Instead, talk up the quality of your product and the trustworthiness of your brand, always keep the focus on what you want to accomplish and will be promoting and selling your brand, products or services. It’s all about your online business or brand, so keep all discussion about your online business or brand.
These are some of the things that will keep your business honest and focused on success, not failure. Don’t make the mistakes others have made and continue to make. Focus your energy on the things that will help your business online grow and make money.