Studies have shown that the first thing most people look at when landing on a web page is the headline. If the headline captures their interest, they will be drawn into the content of the rest of the page. If it fails to catch their eye, they are very likely to click somewhere else.The purpose of any online marketing program (or any sales platform, for that matter) is to keep the customer engaged as long as possible. The longer they spend in your showroom—or in this case, your web page—the more likely you are to make a sale.

Headline Rule #1: Offer Solutions

The headline of your web page is your first opportunity to begin this process. It needs to offer reassurance to the page visitor that you have what they’re looking for. In other words, it needs to offer a solution to whatever problem they’re experiencing.

With your headline, you only get one brief moment to get your message across and make a great impression, so there’s no time to beat around the bush. Instead, tell the page visitor exactly what they want to hear.

For example, let’s say you’re promoting digital products in the dating and relationships niche. More specifically, you offer products for guys looking to learn how to meet more girls.

When your prospect lands on your page, they know what they want. It’s your job to tell them that you can give it to them by using a headline such as:

At Last: “Charm the Pants Off Any Girl in Just Minutes

Using This One Weird Technique that Works Like Magic!”
This type of compelling headline grabs the visitors’ attention and lets them know you have the solution they’re looking for.

Headline Rule #2: Use Action Words That Build Excitement

If you want the page visitor to continue reading, you need to use action words that actually push them into continuing.

In the above example, the phrase “At Last” is a way of telegraphing that something desirable and unique is coming next, and the phrase “Charm the Pants Off Any Girl” uses sex (or the promise of sex) to push the reader into reading the rest of the copy.

Finally, the phrases “One Weird Technique” and “Works Like Magic” build excitement and make them want to learn more.

Headline Rule #3: Tease the Reader

An effective headline will offer solutions, build excitement and use action words to capture the reader’s attention, but it shouldn’t just come out and say exactly what it is that you are promoting.

Using the same example from above, what if the headline for the same product read:

“Guys, Here’s a Product that Will Help You Meet More Girls!”
This version informs and promises a solution, but it’s neither exciting nor does it capture the imagination of the reader. It’s straightforward and bland.

Teasing the reader without revealing everything in the headline makes them want to keep moving on to your content to find out more.

Headline writing is easy once you learn a few simple tricks. To learn more techniques for creating effective, high-converting headlines that sell, check out our lead generation system by clicking on this link now.

Mark Thomas
Mark Thomas

I'm Mark Thomas, Internet Entrepreneur, Aussie, coffee lover and dad! Join me for talk on home based business and doing business online!

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